On stage: CXI Conference 2024

Sharing the stage with our partners from Gravis, we will be presenting our work and their transformation process at this year's edition of CXI - Europe's largest conference for Corporate and Brand Identity.
Learn more

New Case: Working on the future of AI

Everybody is talking about it, Ipai is actually doing it: creating the future of AI. Currently under construction in Heilbronn, Ipai will become the European hub for all things AI. We are their trusted partner for all things brand.
See case

New Case: Ready for Take Off

Finally, it’s official and we couldn’t be happier: CamperBoys is doing a holistic rebrand. From name to design – everything is changing. At this year’s ISPO, the international trade show for sports, they proudly introduced their new brand to the world: Off.
See case

LIT x BodyGen

Healthtech and longevity are some of the fastest growing venture trends. German startup BodyGen takes it to the next level with their unique DNA tests. We have been working with them on their brand, packaging and communication. Launching soon.
Learn more

Featured: A brand new Gravis

For the last months, we have been busy helping German Apple Reseller Gravis refresh its brand. Now, it is finally live. You can learn more about the why, how and what of this rebranding in W&V’s article.
Read the article

Thoughts on: From brand identity to spatial design

We talked with our creative director Livius Dietzel and product designer David Loehr who collaborated on the Solaris office design on how to take brands to the third dimension.
Read the interview

Thoughts on: How sustainability brands become sustainable brands

Our exclusive guest commentary in the Business Punk journal explores opportunities for businesses to authentically communicate their sustainability promise, while building a strong and attractive brand to stand out with.
Read the article (in German)

Featured: Circus Brand Relaunch

For fast-growing delivery startup Circus from Hamburg, we did nothing short of branding the kitchen of the future. You can check out our case or read the story in Germany’s leading Marketing journal “Horizont” - if you prefer to hear it from someone else.
Read article

LIT x Prince Charles

Our friends from the Berlin club icon Prince Charles commissioned us to re-design their brand and logo. How can we ever say no to that! Watch out for more in the next couple of weeks.
Check their instagram

Thoughts on: The future of brand guides

When it comes to brand guidelines, we have come a long way. Modern guidelines require a lot more than rules in a PDF deck. It requires a new approach. For our client everstox we have done just that.
Read our Blog Post

Featured: Nucao Brand Relaunch

The new Nucao brand is live - online and on a supermarket shelf near you. Among others, US branding magazine BrandNew featured our work and took a closer look at all the elements of the all-new design system.
Check the article

Launching the all-new Candis

Starting out as an accounting tool, Berlin-based SaaS brand Candis has evolved into the leader for digital invoice management for SMEs. We have been working relentlessly with the team to both re-think and re-design their brand from scratch. We are joining in for the re-launch celebrations.
See more on their blog

On stage: First Round Conference Berlin

Last week we had the pleasure to speak at “FirstRound” and showcase the work we did for the Nuri brand. The very first Berlin Edition of the conference brought together design studios and branding professionals from all over Europe.
More on the event

LIT x Miles Mobility

We will be supporting Germany’s largest carsharing and flexible mobility provider in developing a brand campaign and vehicle branding. The objective is to communicate their new positioning and extension of services. Easy!
Visit their website

LIT x Gravis

They brought Apple to Germany before it was a thing. One of Germany’s largest electronics retailer and Apple reseller commissioned us to help them transform their business and brand. A big challenge, and a very visible one, across more than 40 branches and a thriving online store. Don’t worry, we’ll leave them green.
Visit their website

Spotlight on client: Lendis

Lendis has just announced an €80 million Series A funding round. We partnered up with them in 2021 and helped them transform their brand from an office equipment rental service to becoming the operating system for hybrid work. They grow up so fast.
Read article

Collab: LIT x Heimat

Sometimes it takes three to tango. For a unique project for Vytal we are joining forces with ad agency Heimat. The sustainability venture from Cologne is building the leading eco-system for reusable food packaging. While we’ll transform their brand from scratch, Heimat will be in charge of developing a fitting OOH campaign.
Visit their website

LIT x Airbnb

Namely one of the most innovative companies in the world got in touch with us to support them with designing a set of campaigns tailored to three European cities: Berlin, Prague, Vienna. The objective is to promote Airbnb’s many on-site public policy strategies and initiatives for responsible travel.
See Airbnb Case

Featured: Interview on fintech branding

Finance Forward is Germany’s biggest media outlet on all things fintech. Their podcast hosts entrepreneurs, experts and other leading figures from the finance and tech world . For a special episode on branding and the importance of brand building for fintechs, they invited our co-founder and partner Christopher for an interview.
Listen to the podcast

Award: Red Dot for Solaris Rebrand

We rarely participate in any kind of award shows. But nevertheless, we were pleased to hear that our dear colleagues from Solarisbank submitted our work. Together, we won the award for the relaunch of the brand.
Visit the trophy cabinet

Featured: LIT studio portrait

Page is the leading design magazine in Germany covering everything that is going on in the design business world over here. They did a little feature on us, presented the agency and some of our work. In German only, but maybe you should think about learning it for this.
Read Article

Featured: BrandNew on Planted

Leading US branding magazine UnderConsideration wrote a piece on our work rebranding Planted. We can tell you, because even the comments weren’t that bad. So that is pretty special. Only possible with the amazing LIT team.
Read more

Think LIT: Lean Branding

We wrote a piece for “The Next Web” on the importance of brand building for startups, the meaning of lean branding and what founders can do to create a strong brand from day one. They even called them “hot tips” in the headline. So you should probably read this.
Check out the article

LIT x Rübbelberg

We have been supporting Berlin-based liquor venture for a couple of years. It was time for some new tasty shoots together with photography duo JacobReischel.
Visit their website

New custom font: Graphit

We did a special website to experience and try out our dear Graphit font in all of its beauty. Awwwards also loved the site apparently. Oh, you can get the font there, too.
Go get it

LIT x Movinx

Corporate giants Swiss Re and Daimler Insurance Services started a joint venture, building a unique B2B mobility insurance platform. They commissioned us to build the startup brand and their initial online presence. Safety first.
Visit their website