
Now in Stores: The MushRoots Brand
We helped Europe’s leading mycelium company Infinite Roots introduce a new generation of meat alternatives, designed to go beyond plant-based conventions and expand the category. We built and implemented a holistic brand identity and packaging system from the ground up, a distinctive presence that performs where it matters most: at the shelf.

New brand for the Ecosystem: KI Festival
Initiated by the IPAI Foundation, the KI Festival brings together voices from research, business, culture, and society to explore the future of human-centric AI. For its relaunch, we developed a flexible and expressive event identity that connects diverse stakeholders, while strengthening the IPAI brand ecosystem.
Brand Transformation for Planted
AI-powered ESG management platform Planted enables companies to take a holistic approach to sustainability. Having originally built the brand, we partnered again to guide its evolution from B2C solution to a mature B2B ESG platform. The result is a sharp positioning and a unique visual identity system to stand out in a crowded market.
Launched: The Impact Intelligence Brand
Global hidden data champion IPOINT uniquely combines material compliance with product sustainability. We holistically transformed their brand to stand out and scale in not only one, but two markets. A future proof identity that represents the core of their business: to make good possible.

Live and lit: Fuego Fonts
After more than a year of work, we are launching our very own brand type foundry. We starting with seven distinctive font families, each crafted to offer expressive character and immediate usability for modern brands. And for those looking for something tailor-made, we create custom brand type solutions.

Now Live: CXI Keynote
A few weeks ago, we stepped onto Europe's largest stage for Corporate Identity and Design at CXI Conference. IPAI's Jella Hauptmann and our very own Tom Hoßfeld presented our collaboration and joint journey - how we crafted the brand and brought it to life. You can now revisit the full talk.

Growing: The LIT Team
Recently, there have been some additions to our amazing team. Say hello to Christina, Tim, Matyas and Michelle! And of course, we are always happy to hear from more talent to collaborate with in the future. Whether you look for full-time, part-time, intern or freelance - feel free to reach out!
Launched: Making Buildings Smarter
KUGU is the leading platform for real estate energy management – lowering costs, boosting efficiency, and shifting perceptions about decarbonization: From burden to opportunity. Together, we rebuilt their brand from the ground up, turning their future-positive mindset into a future-proof identity.
Brands we worked with



































