What we do

We are a dedicated team of experts combining strategic and creative thinking to transform brands and create powerful experiences. Always hands-on and focused, thriving on collaboration and challenging the status quo. Across industries and markets, we are set out to find unique brand solutions for global players, local leaders and revolutionary disruptors. Not only do we design identities, we design futures.

Brand Identity

Vision & Purpose
Strategic Positioning
Narrative & Character
Visual Identity
Logo Design
Design Systems
Type Design
Brand Architecture
Naming
Verbal Identity

Brand Experience

Packaging Design
Website Design
Digital Products
Webflow Development
Motion Design
Illustration Design
POS & Exhibition Design
Spatial Design & Signage
Workspace Design
Production & Shootings

Brand Communication

Communication Strategy
Campaigns
Key Messaging
Social Media Concept
Relaunch Communication
Employer Branding
Internal Communication
Information Design

Brand Leadership

Brand Governance
Guidelines & Playbooks
Brand-Driven Innovation
Portfolio Strategy
Brand Audit & Monitoring
Design Testing
Design Management
Tools & Trainings

“This being our first rebrand, we had a lot of questions. But the team at LIT was really patient with us, reminding us of the big vision and relentlessly pushing us to get the maximum out of the opportunity. We are all extremely happy with the result and feel like the new brand represents us as a team just perfectly.”

Paul Pizzinini, Co-founder and CEO

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“From the beginning, LIT really understood our heritage and took it seriously. The new brand embodies where Gravis comes from and at the same time, takes us into the future. From design and campaign to assortment strategy, the team always showed great expertise in a variety of topics, really helping us to make the new brand strategy come to life.”

Mirja Marek, Head of Marketing

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“To implement our extensive brand transformation, we were looking for a true partner in crime who understood our vision and would translate it into a brand — we found it with LIT. We’re excited to have the team guide us on everything related to our brand, from strategy to design to experience.”

Chris Fenner, Co-Founder & CMO of nucao

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“Solaris has evolved both technologically and culturally since its foundation in 2016. LIT understood the challenge and perfectly implemented the brand transformation from brand strategy to design and experience. Their collaborative and agile way of working fits very well with Solaris.”

Jörg Diewald, CCO Solaris

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