Nucao — Re-inventing chocolate. For good.
For Leipzig-based chocolate activists nucao we developed an all-new brand, transforming “the nu company” into the leading challenger chocolate brand: Simply delicious chocolate that is 100% organic, vegan and fair. No greenwashing, just real good choc. We were asked to rethink every single aspect of the brand. From strategy to design to implementation, from brand system to packaging to digital to campaign.
Brand Strategy
Brand Design
Packaging Design
POS Design
Logo Design
Image Style
“To implement our extensive brand transformation, we were looking for a true partner in crime who understood our vision and would translate it into a brand — we found it with LIT. We’re excited to have the team guide us on everything related to our brand, from strategy to design to experience.”
Chris Fenner, Co-Founder & CMO of nucao
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