We create meaningful brands that transform businesses & shape organizations. Led by strategy — expressed by design.

The latest issue of Grafikmagazin, the renowned magazine for design and creativity, offers an closer/in-depth look at how we work here at LIT. In an extensive interview with our founding partner and creative director Livius Dietzel, it explores how our work is often unconventional, but always purposeful – finding the best solution for every branding challenge.

The growing IPAI ecosystem includes a non-profit pillar: the IPAI Foundation. Its purpose is to strengthen the public discourse on AI and to empower individuals to help shape a future where AI remains human. As a long-term partner of IPAI, we designed and developed the Foundation's new website.

Bidetlity is on a mission to educate people around the world about better alternatives. From bidet showers to toilet stools – they are all about the ass.

Sharing the stage with our partners from IPAI, we will be presenting our work and their transformation process at this year's edition of CXI - Europe's largest conference for Corporate and Brand Identity.

Green hydrogen plays a key role in the European energy transition and MorGen Energy is the one player to enable it at scale. For the swiss-based innovator, we created a brand that does what they do - establish a new category, think past the old ways and represent a better tomorrow.

There is a new group brand in town and we brought it to life. The new edding holding extends across all of its products and services. Built on its iconic heritage, ready to co-create tomorrow.

Hong Kong based publisher Victionary launched their latest design book named Funkadelic. We are happy to be included - not once, but twice, with our 70's inspired brand work for Nucao and Planted.

Our close collaboration with the not-so-hidden champion from southern Germany enters a new round and a new year. We are partnering on brand building, brand management and another flight of our successful global brand campaign.

The global home of human AI is coming to life with the IPAI Experience Day. The brand and space we are helping to create brings together companies, institutions and experts in the city of Heilbronn to be part of Europe's leading AI initiative.