We create meaningful brands that transform businesses & shape organizations. Led by strategy — expressed by design.

Global hidden data champion IPOINT uniquely combines material compliance with product sustainability. We holistically transformed their brand to stand out and scale in not only one, but two markets. A future proof identity that represents the core of their business: to make good possible.

After more than a year of work, we are launching our very own brand type foundry. We starting with seven distinctive font families, each crafted to offer expressive character and immediate usability for modern brands. And for those looking for something tailor-made, we create custom brand type solutions.

A few weeks ago, we stepped onto Europe's largest stage for Corporate Identity and Design at CXI Conference. IPAI's Jella Hauptmann and our very own Tom Hoßfeld presented our collaboration and joint journey - how we crafted the brand and brought it to life. You can now revisit the full talk.

NOEMA GLOBAL is redefining tax and policy. So we turned their bold vision into a standout identity. For the firm based in Amsterdam and Abu Dhabi, we developed the name, holistic brand system and their new website. Excellency beyond dusty law firm conventions.

Recently, there have been some additions to our amazing team. Say hello to Christina, Tim, Matyas and Michelle! And of course, we are always happy to hear from more talent to collaborate with in the future. Whether you look for full-time, part-time, intern or freelance - feel free to reach out!

KUGU is the leading platform for real estate energy management – lowering costs, boosting efficiency, and shifting perceptions about decarbonization: From burden to opportunity. Together, we rebuilt their brand from the ground up, turning their future-positive mindset into a future-proof identity.

The latest issue of Grafikmagazin, the renowned magazine for design and creativity, offers an closer/in-depth look at how we work here at LIT. In an extensive interview with our founding partner and creative director Livius Dietzel, it explores how our work is often unconventional, but always purposeful – finding the best solution for every branding challenge.

The growing IPAI ecosystem includes a non-profit pillar: the IPAI Foundation. Its purpose is to strengthen the public discourse on AI and to empower individuals to help shape a future where AI remains human. As a long-term partner of IPAI, we designed and developed the Foundation's new website.

Bidetlity is on a mission to educate people around the world about better alternatives. From bidet showers to toilet stools – they are all about the ass.