Bloom Biorenewables — New age chemistry for a greener future.
Through an innovative technology, Swiss chemistry start-up Bloom turns biomass into the fuel for a greener future. In order to highlight the company’s disruptive approach and make it accessible to a wider, non-professional target group, we were asked to holistically re-design the brand. Bloom’s new brand revolves around the transformative power of nature and the abundance of possibilities it holds for true change. Closely connected to life, it helps to communicate the technology’s value and actively fights the stereotype of traditional chemical companies. The resulting almost moving design system easily explains complex chemical reactions and can be applied in a variety of contexts.
Brand Strategy
Brand Design
UX/UI Design
Image Style
“Attention to detail is absolutely key in our business. LIT Create took the time to dive deep into what we do, understood the complexity and managed to synthesise it into innovative and appealing visuals. Our new brand is now informative and exciting!”
Remy Buser, CEO and co-founder of Bloom
More projects