Airbnb — A unique image campaign across European cities.
Berlin, Prague, Vienna – all three touristic hotspots, all three strategic destinations for Airbnb. In order to promote Airbnb’s many on-site public policy strategies and initiatives for responsible travel, we were asked to develop several campaigns specifically tailored to the three cities. Unique illustration styles and subtle nuances in voice ensure a highly local and personal touch, while the overall look & feel remains true to the distinct Airbnb brand character.
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