By nature, graphic design and branding are two-dimensional. But with remote and hybrid work becoming the norm, making the brand come to live in the office is key to making employees experience and identify with the company culture. We talked with our creative director Livius Dietzel and product designer David Loehr who collaborated on the Solaris office design on how to take brands to the third dimension.
How did this collaboration come about?
Livius Dietzel: In 2019, the new Solaris brand was launched. We were responsible for holistically transforming the brand – from strategy to implementation. With the company’s move into their new office space in Kreuzberg, the brand needed to be taken into the three dimensional space, so to speak. We were asked to support Solaris by branding selected spaces within the new office and designing its guidance system. Teaming up with interior design studio Loehr, we were able to complement our branding expertise with architectural know-how.
David Loehr: Livius and I already knew each other from our studies and had always been wanting to collaborate. Most brand designs are rather graphical and lack the third dimension. The question then is: How do we translate it into the third dimension? Given our similar background, we come together in our understanding of what good branding is all about.