Our close collaboration with the not-so-hidden champion from southern Germany enters a new round and a new year. We are partnering on brand building, brand management and another flight of our successful global brand campaign.

The global home of human AI is coming to life with the IPAI Experience Day. The brand and space we are helping to create brings together companies, institutions and experts in the city of Heilbronn to be part of Europe's leading AI initiative.

Edding is more than one of the leading stationary manufacturers in Europe. It is a love brand, a true icon and even the generic term for "marker" in the German speaking world. After an official pitch process, the listed company from Hamburg chose LIT as their partner to bring their brand ecosystem into the future. On your marks, set, go!