Client — Brand Building
For Leipzig-based chocolate activists nucao we developed an all-new brand, transforming “the nu company” into the leading challenger chocolate brand: Simply delicious chocolate that is 100% organic, vegan and fair. No greenwashing, just real good choc. We were asked to rethink every single aspect of the brand. From strategy to design to implementation, from brand system to packaging to digital to campaign.
Brand Design
Packaging Design
POS Design
Campaign
UX/UI-Design
Logo Design
Image Style
Illustration
Brand Strategy
Packaging Design
POS Design
Campaign
UX/UI-Design
Logo Design
Image Style
Illustration
Brand Strategy
Client — Brand Building
For Leipzig-based chocolate activists nucao we developed an all-new brand, transforming “the nu company” into the leading challenger chocolate brand: Simply delicious chocolate that is 100% organic, vegan and fair. No greenwashing, just real good choc. We were asked to rethink every single aspect of the brand. From strategy to design to implementation, from brand system to packaging to digital to campaign.
Brand Strategy
Brand Design
Packaging Design
POS Design
Campaign
UX/UI-Design
Logo Design
Image Style
Illustration
Brand Design
Packaging Design
POS Design
Campaign
UX/UI-Design
Logo Design
Image Style
Illustration
Product shots
Jacob Reischel
Jacob Reischel
“LIT understood our vision and translated it perfectly into this outstanding, new brand. They bring in-depth experience to the table from working with numerous tech startups. As experts, as partners and as part of out team, LIT made it possible.”
Philipp Beer, Chief Growth Officer
